After reviewing the research design and research questions of the paper it can be evaluated that the paper has been designed with seriousness. Knowledge gap has been identified correctly in the research but these aspects were not covered properly in the work. Many factors were identified in the research design but none of these factors were used for developing research questions. One of these aspects needed to be covered in the research questions but research questions were diverse and in this way in dept research can never be conducted. Apart from this there are many concerns about the research questions and research design that will be explained in this section effectively. The main critique about research design and questions is lack of evidence about points that are highlighted. Author explains that culture is playing a major role in Xerox international portal. Author suggests that target audience is diverse in the region and individual analysis is required for explaining the dimensions of Hofstede. Dimensions of Hofstede are not mentioned in the work and they are not clearly linked with the knowledge gap. Research questions only address about the cultural aspect that is a broad question. Author has clearly mentioned that individual analysis will be required but no question is listed that mentions individual analysis.