Marketing is all about the promotion of a particular product or service of any brand so as to create awareness among the people. The marketers are the ones who are behind the marketing of the product. The product or the service is something which has been developed or innovated by any brand. A brand is something which has managed to stand its roots in the industry and is now manufacturing or delivering products and services respectively. There are a lot of brands that we hear about in our day to day lives. These brands have developed their name in the market. They are supposed to provide the customers with the best class products or services at the rates which the customers can afford to buy. The pricing is generally done on the basis of target group selection and segmentation of the product.
A lot of theories and blogs are present which discuss about the aspects of marketing. A lot of the concepts have been discussed by Michael Porter in his book Principles of Marketing. The concept of marketing generally allows any company to position its grounds in any particular market (Areni, 2000). It also allows the company to go global with the distribution of its products and services in different countries. Thus, marketing plays a very important role in the growth of any company.