牛津布鲁克斯大学英国论文代写: JKL industry
A JKL industry is a Multinational Cooperation based in Europe and America that has specialized in offering various products and services. JKL first originated in Australia, then later spread to more than 15 countries all over the world.
Marketing Audit Plan is review that can be used to appraise marketing strategies, estimate return on the investment and drive the organization towards achieving its objectives. In simple words, marketing audit helps to identify the strengths and weakness in an organization to enable it recommend changes in processes and recommend resources to increase effectiveness and efficiency. This approach must be conducted periodically to get a clear reflection of the organization. It is always advisable that a marketing plan audit should be conducted by external parties to ensure objective viewpoints
The purpose of marketing audit is to be able to analyze the marketing operations and be able to identify the various factors that hinder or promote the operations. Both the micro and macro factors are examined during an audit. The macro analysis examines factors such as political, environmental, social, technological, and legal while the micro analysis involves internal analysis of factors such as customers, suppliers, public, intermediaries as well as competitors.
The scope of the marketing audit is set in analyzing of market operations factors within a specified time using specific materials. Therefore, in this case, the scope can be limited to identifying of both external and internal factors affecting marketing operations.
The marketing audit could be carried out by the use of data collection using focus groups. This methodology is effective as it identifies the major flaws and advantages of a marketing strategy based on the customer’s view. The focus groups are also effective as they provide ways in which the marketing strategy could be made more efficient.
The audit can be carried out quarterly to allow enough time to study the market behavior as well as roll out a new marketing plan. The quarterly time frame is implemented based on the current frequent changing marketing operations by different companies. Therefore, to effectively compete in the market, JKL Company has to be able to identify the current market conditions and how they are affecting its operation. A longer time frame can easily put the company out of business due to the non-adoptive ability of the ne marketing trends. As consumers needs change, so is the required change of the marketing plan and due to their high frequency, the marketing audit should also be carried out within the same frequency.
The marketing audit is an extensive process that requires participation of various people whose roles are significant to the process. The company owners (management) will provide the required information on the company operations based on their objectives and scope. The marketing team will also be involved in providing the marketing strategies currently used in selling the company products. The auditors will also be involved as they carry out the auditing process while the customers are also used as they form part of the data collected that is to be analyzed.
The major characteristics of a marketing audit include that they need to be comprehensive, systematic, objective oriented, and be carried out periodically. The Comprehensive aspect allows the marketing audit to focus on the key areas and priorities of an organization. The systematic characteristic ensures an orderly procedure that is aimed at achieving the company’s priorities as the outcome. The objective oriented aspect helps the company to identify the priorities and work towards them while periodically aspect allows regulating of the process as a requirement in marketing.
The format of a marketing audit is determined by the methodology used. The main elements of the marketing audit include marketing environment, marketing strategy, marketing organizations, marketing systems, marketing productivity and marketing function. The analysis of these components will provide an effective marketing audit.
The best form of a marketing audit is the one that involves an outside auditor. The marketing audit could occur suing each cycle of a marketing plan. The outside auditor is appointed by the company to evaluate the marketing performance. The outside auditors are effective in due to their high experience and enough skills. They are also impartial, objective oriented, and independent hence making them effective in carrying out the audit. The other form of marketing audit is the use of a task force audit from within the company. The only challenge is that this form may be partial and blind to some factors that an outside observer can easily identify.